Xbox Marketing Director: Is it going to matter to you by raising the prices of games with the Game Pass service ?!

With the great preparations for the entry of the new generation, the signs of a change in prices began to loom on the horizon, as some companies began to raise the prices of their games for the new generation by 10 dollars to become at 70 dollars instead of 60 dollars.

The beginning of the journey was with 2K, which raised the price of its next game, NBA 2K21, the new generation version, to $ 70, followed by Sony, which confirmed the increase in the prices of its new first-class games to $ 70, but what about Microsoft and Xbox games?

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Within a question addressed to Microsoft's Xbox Marketing Director Aaron Greenberg during the Real Deal podcast whether Microsoft intends to raise the prices of Xbox Series X games to $ 70, as Sony and 2K did, but he did not give a clear answer about the matter, indicating that the matter is some complicated. The thing is, there are several factors that control the price, as he said:

(The prices of games are too complicated to answer. In the old days, games were launching for one price and that was the case, but for now, that has changed. We have launched Ori and the Will of the Wisps at $ 30 and Gears Tactics is a new title that is being launched at This holiday will be priced at $ 60 while the State of Decay 2 is launched at $ 40. So there is no simple answer to that except to say that we are planning to launch our games at $ 60.)

Greenberg also indicated that a number of big games still maintain the normal price of $ 60, such as the game Assassin's Creed: Valhalla, Cyberpunk 2077, and Dirt 5.

At the end of his answer, Greenberg laughed, saying when he was concerned about the price issue if our games would support the Smart Delivery feature and also, most importantly, the Game Pass service, in which all Microsoft games will be available from the first party from the moment of launch, at a monthly subscription price of only $ 10.

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Yes, this is true. Whatever Microsoft’s approach regarding the prices of its next-generation games, the Game Pass service will be the first stop for you if you want to try out the company's games, whether on the Xbox platforms or the personal computer, and I think this will eliminate the anxiety Microsoft will raise the prices of its new games if it wants to.