Sony recently viewed us through some Japanese media and influencers to review their opinions and impressions, which is the PlayStation 5, which focused on the device’s performance in harsh conditions and users ’actual experience of the DualSense controller’s features, and they shared with us through their YouTube channels.
A good step, but many criticized this step in the Western and Arab media, especially the method of presentation, which seemed to be inexperienced and did not provide much of the details that the audience is waiting for, but for everyone to know that Sony with this step wanted to accomplish a specific and clear goal and the first point that everyone in the western region should know And Arabic, this step is not directed to you at all.
Recently, Microsoft has taken big and clear steps towards expanding its share of the video game market and will pay any price to exit the last position in which it has been stuck in it for the past generation, and here it begins to take these first bold steps by acquiring more studios and then offering a new generation gaming device. It is the strongest ever, and in return, offering another version at a price that is the lowest ever, then the acquisition of Bethesda, with a deal that is the largest in the history of video games ($ 7.5 billion), and then the last bold step, which is heading to the Japanese market, and here comes the stall !!
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Sony has always considered the Japanese market to be settled in its favor, and this is indisputable, but now, after Microsoft has set its eyes on this market, it has begun to take serious steps to cut a large part of the Sony ready-made cake there, especially when it lowered the price of the Xbox Series S exclusively in the region and then announced About cooperation with many Japanese developers, whether local companies or independents, to bring more titles to the Xbox platform during the coming period, and this in itself is a clear and direct threat to Sony at its home.
Sony has always placed the Japanese market at its last concern as it is a guaranteed market for it, especially with the weak sales of Microsoft devices there, and the launch and promotion of its devices in it was usually delayed until after its launch in the American and European market and ensuring its control there, and then it is finally devoted to the local market, but this time is reflected. Aya, where the PlayStation 5 will initially be released in the Japanese market with some global markets such as the US and the British, while the rest of the world will reach the device after a week from this date.
This step is not enough, as there is a great failure in giving Japanese media and influencers an opportunity to contest PlayStation products, and Sony has always been content with Western influencers for this purpose, but this time also the trends differed and made the opportunity for the public debut of the PlayStation 5 device at the hands of the Japanese media, and this is the first time that Sony does and is given A big priority for the local media.
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These steps, and I am sure, will be followed by more similar steps through which Sony wants to ensure the loyalty of the local market to its platforms, especially with the strong entry of Microsoft in this market and trying to obtain a large share of it. It seems that Microsoft has already succeeded in moving the battle from its home in the American market that has long been Sony was controlling him to the back of the house of Sony and threatening her there.
Now, we as a public have nothing but to wait and benefit from this competition, which has always been the reason for the production of more games and devices that the audience of players can benefit from, and we are still at the beginning of this battle, and as the global proverb says, "In the end, the survival of the fittest" will Sony succeed in preserving Its dominance in the global market for home appliances with the PlayStation brand or will Microsoft be able to share this dominance with a large part ?! We will leave the answer to this question for time and we will be satisfied with watching.
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